Apple announce 128GB iPad – We say “MEH”

Last year, Apple released the “all new” iPad with retina display, the 4th incarnation of Apple’s industry-leading tablet device. But with Windows and android devices, namely Samsung, clawing back market share and making increasingly competitive tablet devices, what’s Apple response? …To make a bigger version of the tablet they made four months ago – WOW.

At 128GB, Apple’s new iPad with it’s retina display will keep it toe-to-toe with Microsoft’s impending Surface Pro tablet device but we can’t help looking at Apple’s last couple of releases and wondering what is going on? Apple used to truly lead the market in hand-held communication devices, leaving the competition in the dust and consigned to simply releasing “me too” products. But not anymore, Apple are effectively “flooding the market” in an madbid to cover all basis, but rather than maintaining their status as king tech innovators they’re starting to look desperate.

There are two concerns in particular that we feel will hamper the release of the new new iPad, who (who doesn’t already own an iPad) needs 128GB of storage on an iPad, who doesn’t already have a laptop with 500GB+ storage and/or an external hard drive? And if there are any people who can answer no to those questions, who of those left over will fork out over £600/700 pounds for one? There’s also a third reason the release of the 128GB iPad smells like panic from Apple, wonderfully articulated by Forbes here.

The 128GB iPad comes out next week on Tuesday the 5th of February for £639 (WiFi) and £739 (4G), will you been buying one? Do you care?

Comments below or on Twitter.